A weblog by pogrzeba*net

University course eBusiness has started

This fall, my new university course eBusiness will take place at the FOM Hochschule fuer Oekonomie & Management.

eBusiness

Contents of the eBusiness university course are:

eBusiness: The full story

  • Old Economy vs. New Economy
  • Key factors & forces in eBusiness
  • eBusiness business models
  • Strategies in eBusiness
  • Web 2.0
  • The Long Tail
  • eBusiness Technologies
  • Mobile Business
  • eBusiness Trends

eProcurement

  • Supply Chain Management
  • Collaborative Planning, Forecasting & Replenishment (CPFR)
  • Supplier Relationship Management (SRM)
  • eMarketplace
  • Vendor Managed Inventory (VMI)
  • Reverse Auctions

eSales

  • eContracting
  • eDistribution
  • eShops
  • ePayment

eMarketing

  • Online Marketing & Web 2.0
  • Social Media Marketing
  • Viral Marketing
  • SEO / SEM / Affiliate
  • E-Mail Marketing
  • Mobile Marketing
  • eCommunity

eCRM

  • Reality CRM
  • Success models CRM
  • Analytical CRM
  • Operative CRM
  • Kooperative CRM
  • From CRM to CMR
  • Big Data
  • eCRM Systems

For questions and deeper information please contact me via dirk[at]pogrzeba.net.

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